Financial Group

The #1 turn-key leadership company 
for Insurance Agents, Agency Builders,
Insurance Clients, and Dreamers.



Financial Group

The #1 turn-key leadership company 
for Insurance Agents, Agency Builders,
Insurance Clients, and Dreamers. 

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About Us

Our Products


AJF Financial Group

The #1 online business community for female creators, influencers and business owners mastering launches.

DJ Debt Free

DJ Debt Free is a guide, a kindred spirit, an online influencer, leading others to become 100% debt free in the five (5) most "quality of life" impacting wellness categories:
Emotional Physical, Spiritual, Occupational, and Financial. 

Freedom L.I.E.S Here

"Freedom L.I.E.S. Here" is a proven sales system that empowers new sales reps new to sell life insurance more effectively, and turns dreamers into doers. 

Pipeline Lite

Pipeline Lite is a high-value white glove, recruiting service, soliciting, booking, and delivering candidates directly to recruiters' video room, giving them back their most precious asset, TIME.  

Debt & Tax Pro

Debt & Tax Pro specializes in leading individuals and businesses to eliminate debt, become tax free, insure their future by designing a custom plan and life insurance product.

How was AJF created?

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In 2016, Andrew Joseph Fonseca, a W-2 employee, an entrepreneur at heart, and a dreamer, died of a kidney failure at the age of 41. After being hit by a drunk driver in 2002, and undergoing 30 surgeries over a 14 year period, "Drew" knew time was limited. He was ready to become an entrepreneur and start a career in the Life Insurance. Upon his passing, and learning of his brother's dream, Keith Fonseca, Andrew's older brother, "DJ Debt Free", and CEO of AJF Financial Group, started this company and named it after Andrew to honor his brother's memory, and to dedicate his life to his brother's dream.

Having no experience in Life Insurance whatsoever, Keith learned and developed an extremely successful sales strategy and training
known as Freedom L.I.E.S Here! LIES! so happened to be Andrew's favorite word.
Keith then elevated himself to submitting over $1,000,000 in sales in just over 4 years.

In keeping with Andrew's philosophy of "do good, help others, save time", Keith has now transformed Andrew's spirit into AJF Financial Group, a company that leads from the from in teaching leaders and non-leaders to discover their own greatness in selling, promoting, and custom design.

You can do anything you set your mind to.

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There’s greatness inside of you waiting to get out

Within every individual resides a wellspring of greatness, waiting to be discovered and nurtured. At AJF Financial,  we believe in empowering people to unlock their full potential and realize their aspirations. Through our range of offerings, we provide the necessary guidance, resources, and support to help individuals embark on their personal journeys of growth and success. Whether it's through mentorship, skill development programs, or tailored solutions, our services are designed to equip individuals with the tools and knowledge they need to overcome obstacles, maximize their strengths, and achieve greatness. We firmly believe that by partnering with us, individuals can harness their innate talents, cultivate their passions, and create a path towards a fulfilling and successful future. Together, we can uncover the greatness that resides within each person and help them transform their dreams into tangible achievements.


Build a business based on your inner passion

At AJF Financial Group, we are dedicated to helping our clients turn their business dreams into reality. Our expert team understands the challenges and intricacies involved in building a successful business. We provide personalized solutions and strategic guidance tailored to the unique needs and goals of each client. From securing a debt free future, finding your ideal candidates, or just supporting you in a quick video on your bad days, we are committed to supporting our clients every step of the way. With our comprehensive knowledge and unwavering commitment, we empower entrepreneurs to realize their visions and achieve long-term success.

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Our Mission

At AJF Financial Group, our mission is to provide comprehensive and an unwavering support system for Entrepreneurs, interested in the Financial and Insurance industry's at every stage of their journey. From envisioning and initiating the dream, establishing the business, and beyond. We are committed to offering comprehensive, full-turn services that cater to clients, regardless of where they stand in their business lifecycle. We empower aspiring entrepreneurs by providing training platforms and resources to develop their skills and knowledge. As part of our dedication to growth, we offer turnkey recruiting services, ensuring that businesses have access to top talent. 

At AJF Financial Group, we pride ourselves on our dedication to our clients' aspirations. We are driven by a commitment to excellence, innovation, and unwavering integrity. Together, we empower businesses to transform dreams into reality and achieve sustainable success.

What others say about us

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“Best in the world!”

“This system has been awesome to have the appointments booked to my calendar with no work on my end. All I have to do is conduct the group interview and determine who is the right people to fill the seats. I have only been using this for the past 3 weeks and we are loving it so far. We are getting great results and I can't wait to see what becomes of this over the next few months.

Thank you so much Keith! You have made this so easy to build a team.”  
- D. Elmer

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“Such a blessing!”

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Tincidunt diam ut viverra leo sagittis, molestie phasellus. Ultrices lectus est at nibh porttitor diam.”  - Name

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“Learned so much!”

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Tincidunt diam ut viverra leo sagittis, molestie phasellus. Ultrices lectus est at nibh porttitor diam.”  - Name


You have a gift and it’s your duty to share it with the world!”


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About AJF











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